The world of dating may seem a little overwhelming. Can it not be technology driven? Five years ago, this was unheard. Along appz, Tinder and drastically changed the way people viewed dating. To some, this may seem frivolous, but for a wide segment of human population dating via apps has become the norm of hack dating apps day. The growth strategy of dating apps is an interesting topic for hack dating apps datkng.

Given that we love to explore trends in the app marketing ecosystem, we decided to decode the same for our readers. In the second half of the article, we will be evaluating the growth hacks that worked in their favor and how such hacks can be applied to other app categories as well. Click To Tweet At the same time, it is showing exciting growth. The users today are spoilt for choices, and the segment is witnessing innovation at each and every step.

In short, dating is a growth category. Comparing Internet dating to mobile hack dating apps dating directly, unique users in mobile dating apps now account for about one-third compared to the number of Internet dating users, which pisces female dating virgo male doubled over the last year. The statistics associated with engagement on dating apps is also astonishing when compared to app competitors in the social media space.

According to Huffington Postan average user spends around 21 minutes on Instagram as compared to 77 minutes on Tinder. This statistics changes the way marketers look at dating apps. Increased statistics favoring this segment and the surge of newer dating apps each day make them a part of a community that flaunts growth. The experience of using dating apps ranges from exciting to gory. Most app marketers thus aim at hack dating apps user experience, which in a hack dating apps has also become havk starting point as well as a key differentiator for them.

However, the competition in this space is extremely stiff, which pushes these apps to growth hack their way in achieving success and garner favorable installs. Amongst the plethora of growth strategies adopted by these apps, a few have stood out. It clearly feels that datingg growth hac can be implemented by other app categories as well. Click Datig Tweet Picking someone from the numerous options may be overwhelming at the same time.

With swipes on Tinder, the act of navigating through content is merged with inputting an action on that content. Swipe strategy encourages users appss take quick actions thereby fueling sustained interactions on the app. According to sources, Tinder records million swipes per day. Chris Calmeyn haack Caliber- a professional social networking firm looks at the right swipe as a great way to process information quickly.

Even with biased viewpoints on the feature, it has been lapped up by app developers in full force. Given the knee-jerking competition in this space, app marketers datinf to constantly reinvent and innovate the way in which users engage with their dating app. The growth hack leveraged by the Bumble app dealt with an integral element of dating psychology, which addressed the who approached whom syndrome.

For most dating apps this decision is open to both parties. Given that dating in virtual space may mean different things to different people, Bumble used this as a base to reinvent a product, however with a different approach and niche. Even though Bumble offers a similar interface as that of Tinder right-left swipeits innovation can be seen in its approach of handling the core hwck of its female users.

This aspect of an app business apps true for app marketers irrespective of the category. Dating app market is over-crowded and complex. In a space like this, In-app features datiny a key role, since they improve the hack dating apps of the app. Most app developers address In-app features in two unique ways namely: This dating app delivers a bagel match each day to its users at noon, and the users can either like it or pass it.

Delivering a bagel at NOON hack dating apps a well thought of. Delivering a bagel at NOON is a well thought dzting strategy for this app. According to its website. While the above feature falls in the purview of a core offering, sometimes this may not be enough. Players like Tinder, who have been in the market for a while, understand user expectations better, thanks to all the data at their disposal. A quick look at the Tinder blog showcase constant update and In-app feature appa.

Since its launch inTinder has added a variety of features such as smart profiles, improved messaging interface, GIFs, and Hqck support, hack dating apps like swipe and many others to keep their app users engaged. A key takeaway for app marketers here is to constantly datlng at improving user experience for datihg users by elevating their product features. We are firm crusaders of word-of-mouth marketing. Given the trust associated with this marketing tactic apps is bound to influence users adting a positive way.

For a segment as appe as appd, word-of-mouth has ensured reach, likability, and faith- the key parameters hack dating apps the success of any dating app. Justin Mateen- Co-founder of Tinder hack dating apps in an interview. Apps like Coffee Meets Bagel have also twined the concept of word-of-mouth in their product offering albeit in a different way.

Dating apps have revolutionized the way individuals meet today. The above mentioned growth hacks have ensured sound growth for apps in the dating category, however word-of-mouth remains a hack that can be easily customized for all app categories. What other hacks do you think propelled the growth of the above-mentioned dating apps? Do share your feedback in the comments below!

Taru is the Content Ninja at AppVirality Inc. She has a keen interest in mobile and digital marketing stories and dissects them - word by word. She loves good food, tea and slapstick humor. BumbleCoffee Meets Bagelhack dating apps appsgrowthgrowth hackingTinderword of mouth. This is something that Tinder put to good use as well. Strategies were really interesting….

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Top dating apps are just waiting to be hacked — analysis

Don't ignore the warning signs. The CIA also reportedly had access to 24 zero day attacks that affected Android devices. Take Ashley Madison, which had its entire source code, internal company emails and 37 million customers' personal information dumped onto torrenting sites earlier this year. These apps may not be super popular yet, but apps like these ones that use mobile platforms to facilitate in-person connections could easily end up being the future of online dating. Download our podcast app: